Among the reasons why people use social media is to follow the agenda and stay in touch with friends. If you spend your free time, it is among the third valid reasons. In this case, instagram ads are becoming increasingly important. Keep track of your customers using facebook ads.

Users are interacting more with brands! They seek answers to their questions and share their satisfaction. Interaction of fans to brand posts increased by 93% in 2014 compared to 2013 (like + comment + share)

Why Do We Follow Brands?

69%  I follow the products that will be released.

65%  I am following up for sales of new products.

I'm following 62%  for fun.

61%  discount and follow up for promotions.

I am following 53% to  learn about the brand.

53%  I'm following up to get something free.