30% of all mobile searches are related to location, and this category has grown 50 percent faster than overall mobile searches in the past year, demonstrating that users are increasingly doing searches for things “near me”. Location extensions on Google Ads accessed through through Google My Business will soon allow local search ads to show up on Google Maps results. Maps users may also start to see promoted pins, or promoted locations, on their search results for nearby local businesses, as well as current in-store offers and discounts.
Google has added the mobile user experience to its ranking algorithm, and even Google Ads has begun recognizing sites that are not mobile friendly.
In time, it is expected that websites that are not mobile friendly will not have PPC ads displayed on Google’s mobile search results pages. In other words, if your website is not mobile-friendly, your PPC campaign will receive fewer impressions, clicks and conversions. If your competitor is beating you with web pages that are responsive according to device, you could be losing a large audience share.
Make your site mobile compatible for you to use mobile ads with much lower advertising costs.
Mobile user statistics so that you can take a step ahead of your competitors without losing time;
In 2013, more mobile phones were used to access the internet than computers.
Mobile calls have increased 4 times since 2010.
60% of mobile users expect a mobile site to be installed in less than 3 seconds.
71% of users expect a mobile site to load as fast as a site opened on the desktop.
8% of users will try again at most twice if a site is not installed at startup.
57% of users stated that they would not recommend a firm that does not work properly.
40% of users turned to the rival site after having a bad mobile experience.
52% of smartphone users searched for local information.
39% of the users are searching for a company after searching and 28% are visiting the company.
90% of these users take action within 24 hours.
81% of users prefer mobile sites for price research.
79% of users prefer mobile sites to study product reviews.
63% of users prefer mobile sites to shop.
65% of users studied product reviews from mobile phones.
50% of mobile searches turn into sales.
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