By showing your ads in apps, you can reach a growing audience of mobile and tablet users. You can either allow AdWords to match your ad to apps on the Display Network, or you can target specific app categories.

Just follow the performance of your ads placed in mobile apps through the Display Network. No changes are required to do this: Applications are part of the Display Network. You can learn how to monitor the performance of ads in applications in the targeting apps through the Display Network below. It is possible to select the demographic structure of the areas where your customers live in mobile app ads