The Display Network consists of a set of websites that display AdWords ads (including specific Google websites such as Google Finance, Gmail, Blogger, and YouTube). Mobile sites and applications are also included in this network. Have you ever seen an AdWords ad on your favorite news site or Gmail account and wondered how the ad came there? You now know the answer to this: These types of websites are part of the Google Display Network.

- When your keywords are relevant to the content of sites, your ads can automatically be matched to other placements, such as websites and mobile apps. Specific sites, pages related to specific topics, demographic groups, etc. You can also choose targeting.

- To show your ads on the Display Network, set your ad campaign type to "Display Network Only," or "Display Network Search Network".

- Reach new customers: Get  customer attention at different points in the purchasing cycle. For example, if you run a paint store shop, you can take care of a mother's attention while she reads comments about the best paint brands that can be easily cleaned from where she is driven. 

- Choose where to show your ads: On the  Display Network, you can choose where to show your ads and demographics of your customers.

- Attract users' attention with eye-catching ad formats:  The Display Network may show text, image, video, or rich media formats.